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The Role of Central Reservation Systems in the Travel Industry

Groupy CRS streamlines the itinerary quoting process and minimizes inquiry response time.



What is CRS (Central Reservation System)?


CRS, or Central Reservation System, is a web-based software used by travel agencies and travel management companies to retrieve and complete transactions involving air travel, hotels, car rentals, and other activities.

CRS's main goal was to create a one-stop service shop and eliminate physical and geographical barriers between mediators and consumers. These distribution systems, which have global coverage, provide information to airlines, hotels, car rental companies, travel agencies, corporations, and others.

One of the most widely used tools in the travel and tourism industry is the computer reservation system (CRS). It has completely transformed the industry. These reservations are maintained through various distribution methods, including third-party booking websites, direct internet booking engines, global distribution systems (GDS), wholesalers, and others. 

A CRS consolidates data from many property management systems (PMS), distribution channels, and online reservation systems.


How Does Central Reservation System Work?


A CRS will transfer reservation data from the PMS to the distribution channels in real-time, allowing hotels to contact customers through as many channels as needed as part of their distribution strategy. The platform enables the management of room allocations for single to multi-property groups and chains, which is especially vital who need to manage multi-channel and multi-property strategies from a single source.

Groupy CRS Systems connect your room inventory to multiple online travel agents and global distribution systems, reaching guests, agents, and travel management companies worldwide quickly and seamlessly. Our CRS is a travel package management system for agents and agencies, travel portals, consolidators, destination management companies, and hotel resellers.
All global CRS include fundamental reservation capabilities such as product display, reservation, fare quote & ticketing, and extra services. The most important source of information for a CRS is the display of the products and services offered by providers in all areas relevant to the travel industry. 

Our Channel Manager connects to the PMS and provides essential information on room inventory and pricing in real-time to an infinite number of booking websites and OTAs. A CRS is essential to a diversified distribution strategy to increase and assure operational savings among independent and chain hotels. It works as an excellent Revenue Management tool for hotels since it is simple, time-saving, and easy to use.  

It includes OTAs, GDS/IDSs, Metasearch, Wholesalers, Direct reservations, and many others. It helps in the reduction of operational costs and the improvement of management efficiency. Our hotel booking system is feature-rich, robust, and scalable, and we provide web-based OTA to travel agencies.

CRS enables hotel chains to generate additional business prospects, assure flawless booking management, boost operational efficiency across locations, and meet guests' requirements faster. The CRS manages the distribution channels for hotel chains such as GDS, wholesalers, and call centers.  

A CRS can also connect directly to online booking sites. The CRS controls OTAs through interaction with a channel manager. The CRS centralizes all data from the hotel's PMS systems and uses it to improve distribution, sales, marketing, revenue management, and the guest experience.

The CRS assists in reducing overbookings and maintaining data accuracy across multiple channels. When a customer books a hotel room through the hotel's website, the CRS sends this information to the PMS and immediately changes hotel reservation data on the hotel's website and third-party channels such as OTAs, GDS, and metasearch.

Implementing CRS is a great way to increase hotel revenue and create an efficient booking tracking system. Hotel Central Reservation System offers information like hotel room rates and availability for plenty of distribution channels such as hotel reservations, GDS, third-party websites, and OTA.


Some of the main functions of a CRS include:


  • Displays travel services with prices and images

  • Inventory and reservation management

  • User-friendly reservation system

  • Online payment gateway integration

  • Customer data management

  • Email notifications

  • Booking cancellation and refund management


Benefits of CRS in the Travel Industry


  • All customer information relating to services, such as Passenger Name records.

  • Invoicing, accounting, and customer and quota management are possible

  • High-speed information infrastructure network

  • Fare quote, ticketing, and voucher generating process

  • The system can also store client-related information such as all services supplied to a specific customer, payment type, service information, etc.

  • CRS are web-based applications that save a lot of time on administration tasks.

  • Integrate with systems like Amadeus, Travelport, and APIs/XMLs.

  • Suitable for B2B and B2C business models

  • Includes a comprehensive admin console

  • Offers custom reporting


Major CRS Systems are:


Airline CRS


Groupy is a travel portal development company that develops airline CRS with an interface to GDS, Amadeus, Galileo, and Sabre. You can improve customer interaction, distribution, and brand experience. Airline CRS helps travel companies integrate all flight-related data into the online portal to provide customers with a wide variety of flight options with competitive flight fares. Airline Reservation System offers online reservations and inventory management solutions on travel websites, including flight schedules, flight rates, fare tariffs, seat availability, passenger reservations, and records of airline ticket purchases.

  • Flight search option (Round-trip, one-way, etc.)

  • Flight reservations,

  • Seat upgrades,

  • Flight cancellation,

  • Flight quotation booking system

  • Fast and error-free online reservation facility

  • Multi-city search option

  • Multicurrency & Multilanguage.


Hotel CRS


We have experienced developers that develop the best Hotel CRS System - Hotel Central Reservation System linked with travel agents' engaging travel portal. It is also easily integrated with multiple suppliers from the global market and offer the best online hotel booking system experience to travel agent. A CRS provides hotel room pricing and availability to multiple distribution channels such as GDS, IBE, OTA, and third-party websites.  




  • Integrated with 100+ XML hotel suppliers.

  • Provide easy payment gateway integration.

  • Support Multicurrency and Multilanguage features.

  • Fully customizable and scalable for expanding businesses.

  • The platform is simpler to utilize.

  • Manageability of rates, availability, and content or information from a single point of entry.

  • Connectivity of hotels to GDS, online travel agents as well as mobile booking engines.

  • It will increase online booking.

  • It will represent the real-time hotel data, availability, and rates.


Car Rental CRS


Groupy car rental CRS allows customers of car rental operators and agencies to book car rentals online with real-time rates and instant confirmation. The CRS gives users full control over their inventory distribution. We create web-based and customized car rental booking systems and mobile apps for rental car businesses, travel agents, travel consolidators, and travel organizations. Our car rental solution allows you to manage online reservations and the whole fleet from a single control panel.

  • Availability of vehicle details

  • Customized web services

  • Print vouchers and reports

  • Generate quotes quickly

  • Site management facility

  • Booking cancellation

  • advanced search and more

  • Driver location management

  • Billing and invoicing




Bus CRS is built on a computerized conventional database that allows for control over ticket booking, bus tracking, and maintaining user information, bus information, reservation information, booking information, and much more around the clock. Our bus central reservation system has all the features needed to run a successful business. Our customizable bus booking software allows users to quickly establish and manage bus routes, schedules, etc.

  • Supports clients experience more efficiency with the error correction process, resulting in increased production. Improve the agency's ability to manage change.

  • Supports unparalleled insights into the enormous benefit

  • It saves time by allowing quick keyboard entry transactions, complete integration, and external transactions outside import processes.

  • It helps an organization grow more quickly and profitably.


Cruise CRS


Groupy is a leading travel technology company that offers the best Cruise CRS services to travel agencies, tour operators, and travel companies worldwide. Our cruise booking engine combines cutting-edge technology to improve the user interface, screen size design, and layout to deliver a better user experience. The cruise booking engine has the significant advantage of reducing the time and energy necessary for cruise reservations.

  • Accessed directly to real-time inventory and low-cost competitive rates

  • Instant online cruise booking

  • Provides online support and ticket system

  • Payment gateway integration

  • Driving direction access


Holiday CRS


Groupy Holiday CRS is a web-based software system, well-suited to access on any device like PCs, laptops, smartphones, and much more. By utilizing our holiday booking engine software, OTAs may present clients with a wide range of options in available packages based on their needs. We provide Holiday CRS to tour operators and travel management organizations to assist them in developing and managing inventory, group travel, and customer and travel agency management. Our Holiday CRS supports a fast and effortless booking experience.


Transfer CRS


Group transfer CRS is a web-based transfer booking system. It benefits both small and large businesses. The technology allows clients to book a taxi or transfer services without delay or inconvenience by offering an online fare option. It displays the transfer details of the city of departure, destination, date, return date, and type of travel, travel agents can easily find out the travel itineraries of their travelers. It supports b2b and b2c engines and also supports multiple language and multi-currency features.

  • Ability to have multilevel access – Administrator and Member Users

  • Allows multiple transfer operators’ inventory management using single login access

  • Ability to provide consolidated output from all tour operators as an API using a global distribution management system

  • Ability to create unlimited transfer categories and routes under individual operator access

  • Multiple seasons as well as schedule-based rate setup.


Why Choose Groupy?


Groupy Central Reservation System is designed to help larger-scale accommodation operators consolidate and manage reservations across multiple properties all from a single website.

We develop the best Online Meta Search Hotel CRS System which easily searches hotels with less time. Our central reservation system gives you one-stop control over your hotel chain’s inventory distribution, reservations, and booking inquiries.

Our CRS Software will help you to sell online and distribute all of your Inventory Products like Holiday Packages, Cars, Cruises, Sightseeing, Transfers, buses, and other Special Offers. 

We offer a CRS that stores and distributes information about hotels and other available lodging options. Our Central Reservation System Software provides cutting-edge products and services to the travel industry to improve benefits by increasing direct bookings and brand visibility in the digital distribution ecosystem.

Our travel software services for tour operators, travel agencies, DMCs, aggregators, booking portals, and suppliers like hotels and airlines include a comprehensive set of capabilities ranging from online reservations to back-office automation.

We provide web-based Travel Agency Software that may be used by any travel website, including hotels, resorts, airlines, and rental car companies. Travel software is intended and built for Travel Operators and Inbound Tour Operators who make travel reservations.


Features of CRS Software


Online Search and Reservations


The CRS software, particularly Hotel CRS, provides a single search engine interface where hotel contents and associated information such as room inventory, room availability, nearby tourist attractions, room services, features, airport transfers, car rentals, city guide, and events can be combined with hotel names and rates. It enables travelers to make reservations with numerous payment gateways.


Integration of a Payment Gateway


Payment gateway integration in the CRS system allows travel agencies and online clients to book hotels and other travel services such as flights, holidays, transfers, vehicle rentals, and events straight from the central reservation system. It allows for fast booking confirmation and the generation of PNR and invoices for consumers and sub-agents.

Bookings for agents with deposit accounts are capped based on their cut-off limit. Payment gateway integration allows clients to book using a credit card if they are unable to use their bank account or e-wallet facility.


Vendor Registrations and B2B Services


A travel CRS system allows multiple providers to register and book travel services through their central reservation system. They will have a separate window to book hotels. Large OTAs enable vendors to have their own website architecture and B2C software to help their sub-agents to boost bookings and offer commissions. Agents will have their own travel agency website for their clientele.


White Label Solutions


White label solutions enable low-budget travel agencies who are unable to pay significantly in building their own product to have their white label product available for reservations through their own website. OTAs such as, Expedia, and MakeMyTrip offer white-label services to clients all over the globe.



What We Offer

Groupy platform currently empowers 1000+ customers across 4 continents, 10000+ bookings a day, 1000000+ travel searches a day, across 200+ Suppliers, 600,000+ Hotels, 1000+ Airlines, 200,000+ Activities, 30,000+ Cruise Itineraries and much more for your brand.

Inventory Consolidation

Instant integrations with more than 100 suppliers that are integrated on demand.

Travel APIs

A complete set of travel APIs that empower our clients to develop custom travel solutions.

Custom Modules

A production-ready library of Modules that can be used as is or customized as per your requirement.

Faster Time to Market

Integrate suppliers in matter of few days. Over 100 suppliers maintained.

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How We Engage


We Help Your Own Developers

  • Third Party API Integrations
  • Own Inventory Management System
  • Offer your Customers Unparalleled Content
  • Fully Managed Service
  • Comprehensive travel inventory management system
We help your own developers
Customized Hosted Solution

Customized Hosted Solution

  • Third Party API Integrations
  • Own Inventory Management System
  • Offer your Customers Unparalleled Content
  • Fully Managed Service
  • Comprehensive travel inventory management system

Off The Shelf

  • Pre-integrated suppliers to provide the best inventory and prices
  • Comes with Groupy APIs to build websites and apps in a fraction of time
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You won't be going on the engagement journey alone. We're there as a partner to help, support and advise to ensure your ultimate success.

  • Online travel booking engine
  • Multiple sales channels - B2B, B2B2B, B2B2C
  • Centralised mid-office
  • Ability to connect multiple GDS, LCC, and third party APIs
  • Complete Reservation Management
  • Travel Agent Management
  • Transactional Accounting
  • Accounting System Integration
  • Comprehensive system to manage rates, discounts and allocation
  • Payment Gateway Integration
  • Multiple Supplier APIs
  • Add direct contracts
  • Redistribution API
  • Configure credit limit and deposits
  • Multilingual travel websites
  • Add offline travel bookings
  • Distribute white labels
  • Dynamic fare caching
  • Commissions and markup control
  • Advanced Reports
  • Manage multiple branches
  • Sub Agents can create and manage multiple branches and users
  • Optional cross selling platform
  • SMS gateway
  • Multi currency transactions for agents and suppliers
  • Business intelligence reports

Skyrocket your business growth with Groupy

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